Customer-facing and regulated operating experience shapes how risk, clarity and handoff are handled.
Managed websites and practical AI automation for growing businesses.
Choose a managed website if you need to launch online or replace an outdated site. Choose AI automation when a repetitive workflow needs a controlled, testable improvement.
Choose your path
Start with the business problem you need to solve.
Managed websites and AI automation have different scopes, buying decisions, and next steps. Choose the route that matches the work in front of you.
Launch your first site or replace an old one
For a small business that wants a clear website without managing the build, hosting and routine technical work.
UK reference price: £499 setup plus £99 per month. Explore managed websites AI workflow consultingChoose a controlled first workflow
For an operator who needs to assess a repetitive process, define the decision boundary and keep human approval where judgement matters.
Scope and price are quoted after the workflow is understood. Explore AI automationFounder experience
Operator experience behind the build.
Samsoom is founder-led and grounded in customer-facing, regulated business experience.
My background is in community pharmacy and digital healthcare.
In 2015, I co-founded Simple Online Healthcare with Addy Mohammed. That experience informs how I approach customer journeys, operations, data and product decisions.
Today, I use that operating lens to help businesses define a useful website or a controlled first AI workflow.
Karim Nassar co-founded Simple Online Healthcare with Addy Mohammed in 2015.
Selected work
See the thinking in real websites.
Three approved examples, with live work and work in progress clearly separated.
View all selected work
Hospitality website
Kellerstain Stables
A public hospitality website designed to help guests explore accommodation, check live availability and continue into a direct-booking journey.
View case study
Pharmaceutical website concept
Logan Pharmaceuticals
A regulated B2B replacement-site concept focused on clearer information architecture, service discovery and direct enquiries. It is separate from Logan Pharmaceuticals' current public WordPress site and has not been launched.
View case study
Private healthcare website
Skin Surgeons
A live consultant-led healthcare website structured around treatment discovery, patient information and enquiries.
View case studyProcess
From first idea to working release.
We use a short loop to find friction, ship the first useful fix, and improve it from real customer behaviour.
Find the bottlenecks
We identify where time, money, and customer attention are being lost across your current workflows.
Prioritise the quick wins
We rank testable opportunities by customer value, implementation effort, operational risk, and the quality of the available baseline.
Your first useful release
We create the agreed page, workflow, or AI assistant and keep manual review wherever the first test still needs it.
Measure and optimise
We define the baseline, review real usage, and decide from evidence whether to revise, expand, or stop the work.
AI automation
Test automation without giving up control.
We design AI workflows around explicit approval points, observable steps, and a practical handover.
Human-in-the-loop where judgement matters
We map the repetitive steps, identify where judgement is still required, and prototype a workflow around those boundaries. Important decisions, brand-sensitive content, and customer-facing actions can be held for human approval before anything is released.
Pipelines that work with your existing tools
Depending on the project, a workflow can connect with CRMs, spreadsheets, analytics platforms, content systems, inboxes, databases, or third-party APIs. We validate each proposed connection, permission, failure path, and approval step before recommending implementation.
Stack
Static-first pages with room for AI tools.
We use Astro, local fonts, no client framework, strict metadata, Cloudflare Pages, and verification before every deploy.
const launch = {
frontend: "Astro static output",
hosting: "Cloudflare Pages",
assets: "local + optimized",
checks: ["types", "seo", "a11y", "budgets"],
next: "we test offers and proof"
};
Choose the next step
Start with the offer that matches the problem.
Use the website route for a first or replacement site. Use the workflow route when the process and its controls need to be understood first.
Managed website
See the complete website service.
Review the launch scope, monthly service, boundaries and UK reference price before requesting a private preview.
View managed websitesAI workflow
See the complete AI automation service.
Review the workflow candidates, diagnostic outputs, control boundaries and route to a separately scoped prototype.
View AI automation